I'm making alright head way on my to-do list for the month. I've started work on my fall mailer, have made a list of items to bring to the workshop, organizing the office/studio has begun, and changes to my site are underway. Yay! Anyhow one of the items on my list for September was to list reasons "why marketing is fun." --Because more than half the time I forget that. So here's my list. Any additions would be most appreciated!
1. An excuse to do some drawings just for me. Well, for a mailer. But the client is basically me.
2. Holding my work in postcard form is pretty fun.
3. Adding to my list of prospective clients can be exciting. Just imagine all the cool potential projects possibly now headed my way.
4. Even weeding through my mailing list can be rewarding if I think about it in terms of getting clearer about what kind of people/companies I want to work for. Aim high.
5. As the holidays are fast approaching, it will be nice to send out a little something extra to the people you really really want to impress. I have a few idea rolling around, and this is a good excuse to actually make them happen.
6. Making a list of blogs to contact is fun-- hello you get to look through blogs and feel like you're actually doing something, as opposed to frittering away time.
7. Contacting, or really, hearing back from bloggers is wonderful. Making new friends...
8. Every new sale, blog write-up, and new client is a cause for a celebration. Which probably means a yummy dinner in my case.
Basically it seems like marketing is fun if you think of it in terms of goals. It's an opportunity to continually be checking in and honing both your long and short term goals. If you can do it with your eyes open, instead of squeezed shut just trying to get through it, ahem, it's a process that can keep you on track.
Any thoughts on this? How do you make it fun or rewarding?
PS. The above photo is how I spent my weekend: rowing in the Head of the Charles Regatta! That's me, fourth from the back. Click on the photo if you'd like to see more.